Social media can be a beautiful thing. With unlimited possibilities for connections with billions of people worldwide, friendships can be strengthened, families can connect across the globe, and loyal customers can become raving fans, even friends, of your organization. But like most things, social media has a dark side – the side that lets users openly express their unfiltered anger, frustration, even full on rage toward organizations and other people. Some individuals, known as trolls in Web vernacular, even purposefully try to provoke more outrage from other people in comments or tweets. Besides the obvious question of how one finds the time to argue with others online, the question of how to deal with digital discord is one that many organizations struggle with. We’ve pulled together a few tips to help you create a more harmonious online community, and to continue to help you cultivate productive online engagement.