Content about Braddock expedition

I may be a bit behind in finding this, but I just came across the Levi’s Go Forth Braddock campaign on Chris Brogan’s Blog.  The one question that seems to be on everyone’s mind is “Is this a true investment in community planning and revitalization or simply a well planned publicity campaign?”  One claim on the Levi’s Go Forth Braddock Facebook Page (Not a Town or Levi’s site) states “There is no public input.”