Most of us grasp the concept by now that social media has the potential to create a powerful a two-way dialog between government and constituents. So, why aren’t more municipalities embracing this form of public outreach? Cutting through the clutter of social media can be quite intimidating for the novice, we agree; however, platforms like Facebook, Twitter, YouTube, LinkedIn, Google Plus and even Pinterest can and should be viewed as a communications asset. Recently, technology and communications experts from three U.S. cities were asked for their recommendations regarding social media strategies for engagement.
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